Institute for Applied Research & Innovation in Tourism
ARiT
ARiT (Institute for Applied Research & Innovation in Tourism) is an institute of Van Lang University that connects learners, researchers, educators and businesses to create breakthrough solutions for tourism and hospitality.
Vision
To become a pioneer in applied research and innovation in tourism, helping bring Van Lang University’s tourism education to the top of Vietnam by 2030.
Mission
To develop an ecosystem of applied research and innovation in tourism that connects learners, researchers, educators and businesses — training inspiring, competitive hospitality and tourism experts for the region and the world, in service of a sustainable industry and society.
Three pillars
Training · Research · Operations
Training & capability development
Short courses and international certificates in hotels, restaurants, bartending, customer care and sustainable tourism. Taught by leading Vietnamese and international experts, and customisable to each business.
Research & innovation
International publications and applied research with businesses and localities: destination marketing, visitor experience, sustainable tourism and digital transformation — plus the Tourism Data Insight Hub to inform business strategy.
Operational learning spaces
ARiT runs a hotel, restaurant and hospitality practice centre at VLU where learners “learn by doing” in a real environment. Businesses can partner with, consult and host activities at the Institute.
Hub
ARiT – a hub for applied research & innovation in tourism
- 1Bridge between schools, businesses and communities
- 2Knowledge & innovation ecosystem
- 3Centre for applied research — practical solutions for the industry
- 4Practical learning space & innovation capacity
- 5A driving force for sustainable tourism
- 6Focal point for international cooperation & knowledge sharing
Direction
Training orientation
Building people from expertise and poise to global thinking — raising service standards and creating a competitive edge for Vietnamese businesses in tourism, hotels, restaurants, healthcare and premium services.
Training content
Six areas of expertise
Service & Hospitality Excellence
A service mindset and customer-experience management to international standards in hotels, restaurants, spas and tourism.
Etiquette & Protocol
International etiquette, professional style and conduct in diplomacy, business and premium service.
Innovation & Experience Design
Turning creative-thinking training into customer-experience design.
Leadership & Sustainability
Leadership thinking and organisational capability for sustainable growth.
Train-the-Trainer
Building and standardising in-house training programmes to international standards.
Wellness & Medical Tourism
Healthcare service training for a “hospitality in healthcare” model.
Applied research
Research that businesses can use
VLU Hotel & restaurant
An applied hotel and restaurant model where students learn by doing.
Tourism Data Insight Hub
A tourism data system that serves business goals.
International conferences
Bringing academia and industry together.
Magazine & international publications
Research on destination marketing, visitor experience, sustainability and digital transformation.
Co-creating service excellence
ARiT builds a multi-dimensional partnership ecosystem between Vietnamese and international schools, businesses and communities.